Specialty brewery hotel to debut in early 2018
ESCONDIDO, CA (August 11, 2016) – Stone Brewing, the 10th largest craft brewery in the United States, and San Diego-based hospitality collective, Untitled Hospitality, announce their partnership to develop Stone Hotel — the companies’ first-ever brewery hotel. The concept aims to open in the first quarter of 2018 and will be constructed, owned and managed by Untitled Hospitality through an exclusive license agreement. Located on thirteen acres of land adjacent to Stone Brewing World Bistro & Gardens – Escondido, the Stone Hotel will offer an all-encompassing experience with amenities to captivate craft beer enthusiasts and novices alike, alongside the usual healthy dose of Stone’s disregard for convention.
Guests to Stone Hotel will delight in a craft beer experience complete from the moment of arrival. An inlay on the hotel’s driveway artistically displays beer flowing from a tap at the top of the driveway down to Citracado Parkway. Alongside rare historical Stone memorabilia, the watchful eye of the gargoyle will be discretely on guard throughout the hotel, and Stone beers will be available upon a moment’s notice. In addition to the normally incredibly wide array of Stone beers that will be on tap, archive special release beers and unique casks will be periodically tapped at the three on-site bars. Hotel amenities will be equally beer centric, epitomized by the availability of a complimentary Stone beer immediately upon check-in and in-room growler delivery service. Stone Hotel will mirror the philosophy of all Stone projects, exhibiting a high level of creativity and wow factor, ultimately creating a memorable, true craft beer experience.
The concept and inspiration for Stone Hotel comes from Stone co-founders, Greg Koch and Steve Wagner. Having founded the brewery in 1996 the team has made an incredible impact on the growth and evolution of the craft beer movement worldwide. One of the largest craft breweries in the country, Stone employs more than 1,200 team members and is committed to remaining independent in this era of craft beer sell-outs. Now in 2016, Koch and Wagner have selected Untitled Hospitality for the development of the Stone Hotel brand. Through a joint venture, Untitled will partner with prominent San Diego developer McMillin LLC to build-out the Stone Hotel property.
“You can’t rush a good thing,” said Koch. “After originally envisioning a hotel on the property more than six years ago, we had put the project on permanent hold due to our need to focus on our core obsession of brewing. When Untitled Hospitality approached us with the idea of them taking the ball and running with it, we found a partner who was fully engaged in the idea of executing on the Stone ideals, ethos and creativity. Years of thought have gone into the development of Stone Hotel and it will be reflected throughout every corner of the place. I can’t wait to give our fans this amazing extension of the Stone experience.”
Designing the $26 million, 100,000 square foot build-out is one of the most prolific names in interior design, Paul Basile of BASILE Studio. The San Diego-based designer is credited for his ability to custom build progressive commercial, hospitality and retail projects with an exhaustive attention to detailed craftsmanship.
The design of Stone Hotel will be far from ordinary, offering a wide variety of unique guest experiences ranging from a bar-style lobby check-in to oversized guest rooms, all in excess of 375 square-feet. Underscoring Stone’s environmental sustainability efforts, each of the 99 rooms, including 6 suites, will utilize state-of-the-art energy efficiency and water saving features. Rooms will incorporate signature BASILE Studio details such as custom designed furniture and floor-to-ceiling window systems, which flip open to an expansive balcony, providing an open-air in-room experience. Stone Hotel’s event facilities will comprise of an 8,000 square-foot ballroom, a 10,000 square-foot rooftop garden located adjacent to the pool deck, as well as nearly an acre of outdoor event space.
Guests to Stone Hotel will enjoy extended perks beyond their overnight stay, with access to the hotel’s expansive fitness center, walking trails surrounding the property, and priority seating at the ever-popular Stone Brewing World Bistro & Gardens – Escondido, located directly across the street. The hotel will also provide guests with a unique culinary experience to complement that of the neighboring Stone Brewing World Bistro & Gardens – Escondido.
Stone Hotel will be located at 1990 Citracado Parkway in Escondido, California. For more information about Stone Hotel, visit stonebrewinghotel.com.
ABOUT STONE BREWING
Founded by Greg Koch and Steve Wagner in 1996, San Diego-based Stone Brewing is the 10th largest craft brewer in the United States. Stone has been listed on the Inc. 500 | 5000 Fastest Growing Private Companies list 11 times, and has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. The multifaceted company is the first American craft brewer to independently build, own and operate their own brewery in Europe (Berlin, Germany), and is also building a production brewery and destination restaurant in Richmond, Virginia. Known for its bold, flavorful and largely hop-centric beers, Stone has earned a reputation for brewing outstanding, unique beers while maintaining an unwavering commitment to sustainability, business ethics, philanthropy and the art of brewing. For more information on Stone Brewing, please visit stonebrewing.com or the company’s social media sites: Facebook, Google+, Instagram, Pinterest, Twitter and The Stone Blog.
ABOUT UNTITLED HOSPITALITY
Untitled Hospitality is a multifaceted hospitality collective that owns, develops and operates specialty hotels nationwide. Based in San Diego, California, Untitled is founded on the principal of collaborating, sharing, and galvanizing the creative process to fashion uncommon hotels that challenge the status quo through bold design, exceptional amenities, interactive guest experiences, familial service and unique location. Founded in 2015 by hotel management and hospitality real estate veterans, the collective’s impressive roster currently includes Stone Hotel, the world’s first specialty “brewery hotel” brand in partnership with Stone Brewing, as well as a number of unreleased projects that will make their debut in the year to come. www.untitledhospitality.com
McMillin is a team of collaborators with over 50 years of residential and commercial real estate development experience. McMillin fosters a culture of teamwork, creativity and collaboration. The company believes in giving back to their communities and do so by curating authentic guest experiences where people can indulge their senses, forge stronger connections with family and friends, and enjoy a real sense of belonging. People shouldn’t have to wait for a special occasion to enjoy life’s simple pleasures; the company's mission is to create places that allow you to enjoy them daily, elevate the surrounding community and permeate it with inspiration. www.mcmillin.com
HISTORY IS BEST EXPERIENCED. HISTORY IS BEST EXPERIENCED UNEXPECTEDLY.
Just as the young recruits came to the Naval Training Center (NTC) to begin a journey, a journey marked by personal transformation that came from serving something larger than themselves, similarly, The Barracks guests will also be given an opportunity to join a movement larger than themselves.
A movement inspired by the building's historical roots but also inspired by a new story, a story of a transformation and rebirth. A new district, devoted to offering residents and guests with an opportunity to take on the remarkable task of creating something personal and then offering it to the world. Artists use bravery, vulnerability, insight, creativity and boldness to challenge the status quo. An artist takes it personally; the work, the process and the feedback from those with whom we seek to connect. Art is personal. Art is what it is to be human.
THE ARTS DISTRICT
The Arts District at Liberty Station is a place where artists can showcase their craft in painting, drawing, performance, design, fashion, culinary exploration and of course, beer.
The Barracks, as part of the Arts District at Liberty Station, will become a contemporary epicenter for culture, liveliness, and artistic & imaginative expression. The Barracks will feature artwork within the lobby design, pubic spaces and in the guest rooms. We will showcase local artwork and collaborate with cutting-edge, local artists and makers to bring The Barracks back to life using unusual, one-of-a-kind pieces, found items, and distinctly unexpected interpretations. Untitled will guide the transformation of The Barracks into an innovative, creative entity, attracting guests who seek out interesting experiences and vibrant design elements while traveling.
We will honor the past by interpreting our rich history in new, unexpected ways. With rotating exhibitions of works by local living artists, site-specific installations, consistent cultural programming and original events, The Barracks visitors will keep coming back and will share the vitalizing experience with their friends.
The Barracks invites it's guests to begin a journey of personal discovery as they experience unexpected art forms throughout their visit. From the time they walk through the door they will be immersed into a space that celebrates art.
Art of service, personal service.
Art that demands participation.
Art that challenges the status quo.
The Barracks experience takes something expected and combines it with the unexpected to create a new thing altogether. A celebration of dichotomy.
As a society we are given access to all the information in the world, but the majority of people use this control to build walls of comfort around themselves. Barriers built by information and influences that only support the status quo. The Barracks Hotel will use art as an opportunity to invite guests to look at the world through a new lens, to begin a journey of personal transformation that questions if the truth we know today will be our same truth tomorrow.
WHEN THESE WALLS TALK
When “these walls talk” the stories are not a log of unremarkable dates or ho-hum descriptions of the ceremonial. Such things are important and have a place. It’s just, we’ve decided this is not that place.
The Barracks is not just the story of recruits embarking on their first years of service to country. The Barracks is foremost the story of these people as humans. Eager, scared, youthfully ignorant and proud. We think big stories are really just a lot of little stories and the little stories are a whole lot more interesting, often unexpected, and highly relatable.
So with this in mind, we built a hotel in this place. Your time here, like those before you, may be short. For them, the training stage was transformational. One they will never forget. Your stay as well is brief. But when you allow, it will be impactful in unexpected ways. This is how to make history truly memorable.
INTERPRETIVE & TRANSFORMATIONAL DESIGN
To allay any fears of drafty nights, plank hard beds and overt naval cliché, we have used a broad brush to reinterpret your stay.
Although the design intent is rooted in history...we’re doing our jobs right if you have to look more than once at the seemingly obvious.
You will feel an authentic sense of place. But that place is here and now - modern technology and amenities, engaged service and all that makes a great stay abound. It’s a stay with history not a stay in it.
Not only a reference to the hotel’s location, “liberty” in the military is time off, away from the everyday, a sojourn, a 96.
We believe the stories you bring back to the hotel are as important as the ones made while there. We would be amiss to think that the bonds of brother and sisterhood only occurred while on duty. We are sure they did not. Many more meaningful memories occurred beyond the walls of The Barracks. Today, this burgeoning hub finds itself reemerging as the most distinct neighborhood within the city. Filled with a unique collective of entrepreneurs, local artisans and makers that represent everything that America's Finest City has to offer.
Be on “liberty” while on Liberty.
COURAGEOUS & ENGAGING
The Barracks Hotel is making courageous decisions, reviving history differently. Honoring Naval legacy with bearings skewed toward the unconventional, we believe the best service to the past is to make it personally relevant in unexpected ways.
We are committed to the pursuit of curating the truly memorable.
Where only the past makes you present again.
Welcome aboard - SPRING 2019